I know what works and what doesn’t when it comes to developing prevention and response campaigns. Grassroots anti-street harassment campaigning led me to ten years as a trainer in the UK and Australian gender-based violence sectors. Now I lead a community interest company working for safer nightlife. I also advise on sexual violence prevention messaging, toolkits and training for charitable, public and private sector organisations. I am committed to an inclusive and accessible way of working.
Some of my work
- Zero Tolerance on Rail – National Rail
- #TimeTo for Nabs – National Advertising Benevolent Society
- #ReframetheNight for Hackney Council and City of London Corporation
- #OktoAsk for Drinkaware
- Women’s Night Safety Charter Toolkit for London Assembly
- Safety policy audit and in-app driver training for Uber
What I do
Designing effective and evidence-based gender-based violence messaging
Consultancy and support
Training Programme Development, Facilitation and ‘Train the Trainer’
- Any programmes or interventions should be able to measure the change they seek to make, beyond ‘awareness.’
- I have been trained in the application of the Primary Prevention Framework by OURWatch. This pioneering model was developed in Australia and uses a structural analysis of power and a practical understanding of how people work. It requires us to clearly differentiate between work that encourages a clear response to gender-based violence, and that which aims to stop it happening in the first place.
- I typically use the Socio-ecological model of Violence Against Women to design and assess how a programme can make change at different levels. Questions I will ask:
- Who is your messaging aimed at and why?
- Who are you overlooking or making assumptions about?
- What message does your programme send to survivors of gender-based violence?
- What does it say to people who have caused harm?
- Safety on Rail Advisory Group 2019-Now
- Independent Sexual Offences Scrutiny Panel British Transport Police 2018-Now
- Project Guardian / Report it to Stop It 2012-2016
Case Study: #ReFrametheNight
Client: Hackney Council and City of London Corporation
Hackney and City of London came together to challenge sexual harassment and assault in nightlife and needed a clear set of messages to promote safer attitudes across both boroughs during the 16 Days of Action against Gender-based Violence 2019. They also required staff training.
I developed #ReframeTheNight, a messaging concept and training package based on busting the common myths around sexual harassment and assault, informed by my work training hundreds of pubs and clubs to respond to sexual harassment.
These myths place the blame on the person who has been targeted, not the person choosing to harass or assault them. Challenging myths helps build a culture of belief, support and accountability, through staff training and public-facing messages online and on-street. It encourages the industry and the public to “reframe” these damaging myths, remixing the rallying cry of ‘Reclaim the Night!’ Launch event coverage in the Hackney Gazette
Get in touch via email@example.com if you are interested in working together. Please include as much information as possible about your organisation.